Many behaviors posing significant risks to public health are characterized by repeated
decisions to forego better long-term outcomes in the face of immediate temptations. Steeply …

The updated edition of the essential guide to environmental psychology Thoroughly revised
and updated, the second edition, Environmental Psychology: An Introduction offers an …

Retailers gather data about customers' online behavior to develop personalized service
offers. Greater personalization typically increases service relevance and customer adoption …

Emotions play a central role in advertising. Starting from the extensive and ever-develo**
literature on the role of emotions in human information processing and behavior, as studied …

Can we better understand modern consumer behavior by examining its links to our ancestral
past? We consider the underlying motives for consumption and choice from an evolutionary …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Conspicuous consumption is a form of economic behavior in which self-presentational
concerns override desires to obtain goods at bargain prices. Showy spending may be a …

This paper examines how ambient noise, an important environmental variable, can affect
creativity. Results from five experiments demonstrate that a moderate (70 dB) versus low (50 …

How can evolved human nature be leveraged to help eliminate or alleviate environmental
problems? The authors examine the evolutionary bases of destructive and ecologically …

Scholars increasingly seek to proffer microfoundations for macro management theory,
notably strategic management theory. These microfoundations naturally revolve around …