We study the problem of an advertising agent who needs to intelligently distribute her
budget across a sequence of online keyword bidding auctions. We assume the closing price …

Allocation and pricing of ad slots in search ad markets is typically done through a
Generalized Second Price (GSP) auction, which assumes that the click-through rate (CTR) …

Handling preferences over multiple objectives (or attributes) poses serious challenges to the
development of automated solutions to complex decision problems. The number of decision …

We explore the role of aggregators in search ad markets and their effects on that
marketplace. Aggregators can have positive effects similar to those of an arbitrageur. We …

In response to user queries, commercial web search engines, such as Yahoo!, Google, or
Bing, show organic (eg, web) results on their portals or other publisher sites. Most of their …

Sponsored search has been recognized as one of the major internet monetization solutions
for commercial search engines. There are generally three types of participants in this online …