The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …

Purpose The purpose of this paper is to conceptualize virtual influencer marketing, outlining
the opportunities and dangers associated with using virtual influencers in social media …

Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

In the recent wave of artificial intelligence-based innovations, Virtual influencers (VIs) are
one of the newest and most promising innovations. Despite their indisputable potential, still …

Social media influencers are increasingly recognized for their ability to influence tourists'
decision-making processes. The emergent phenomenon of virtual influencers presents an …

In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …

The prominence and profitability of influencer marketing have facilitated a proliferation of
virtual influencers—fictitious digital personalities created and managed using artificial …

Companies are increasingly collaborating with virtual influencers (VIs) as endorsers for their
social media campaigns, yet they often lack awareness of the risks and opportunities …

With the development of technology and the low cost of creation, virtual influencers have
become increasingly common and interact deeply with consumers in 'human ways', such as …