Influencer marketing research: review and future research agenda
Influencer marketing has been lauded as one of the most thriving marketing strategies within
the contemporary marketing landscape. Nonetheless, numerous opportunities and …
the contemporary marketing landscape. Nonetheless, numerous opportunities and …
Past, present, and future scene of influencer marketing in hospitality and tourism management
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA
Given the rise of marketing through social media influencers (SMIs), this study aimed to
investigate the influences of source credibility and content validity factors on followers' …
investigate the influences of source credibility and content validity factors on followers' …
The impact of influencers' multi-SNS use on followers' behavioral intentions: An integration of cue consistency theory and social identity theory
JK Hsieh - Journal of Retailing and Consumer Services, 2023 - Elsevier
The considerable marketing potential brought by the rapid growth of social media has been
extensively examined in the literature, particularly in terms of the impact of influencers' …
extensively examined in the literature, particularly in terms of the impact of influencers' …
Social media influencer marketing: science map** of the present and future trends
MA Fauzi, Z Ali, Z Satari, PAM Ramli… - International Journal of …, 2024 - emerald.com
Purpose This study aims to reveal the knowledge structure of social media influencer
marketing literature by performing science map** analysis through a state-of-the-art …
marketing literature by performing science map** analysis through a state-of-the-art …
How social media influencer collaborations are perceived by consumers
Within the social media community, influencers engage in a variety of collaborative practices
such as tagging, reposting content from, or forming partnerships with other influencers and …
such as tagging, reposting content from, or forming partnerships with other influencers and …
Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage
Over the last decades, marketing literature has persistently been interested in how
marketers and consumers alike engage with the past through past-themed brands, products …
marketers and consumers alike engage with the past through past-themed brands, products …
Travel influencers and their social identity: a phenomenological approach
The role of travel influencers has become increasingly popular, having a significant impact
on tourists and tourism businesses. Influencers negotiate and navigate challenges such as …
on tourists and tourism businesses. Influencers negotiate and navigate challenges such as …
Do the importance of influencer‐and customer‐generated content on social media affect willingness to pay more for potential customers?
İ Tuncer, AS Kartal - Journal of Consumer Behaviour, 2024 - Wiley Online Library
The number of social media platforms and users have reached significant amounts. Users
can interact with millions of other users by sharing their experiences and evaluations …
can interact with millions of other users by sharing their experiences and evaluations …