A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

Communication and promotion decisions are a fundamental part of retailer customer
experience management strategy. In this review paper, we address two key questions from a …

Retailers are dynamic in nature, and their strategies keep evolving with changing scenarios
and availability of new technologies. In the current scenario, there is a need for a …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

Shopper marketing refers to the planning and execution of all marketing activities that
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …

This study examines how customer lifetime value (CLV) can be computed at individual
customer level in a retail setting to maximize profitability. The study finds that maximum …

Most supermarket firms choose to position themselves by offering either everyday low prices
(EDLP) across several items or offering temporary price reductions (promotions) on a limited …

The Review of Marketing Research annual series provides current, state-of-the-art articles
by the marketing field's leading researchers and academicians. In contrast to other research …

Consumers purchase goods from various channels or retail formats, such as grocery stores,
drugstores, mass merchandisers, club stores, and convenience stores. To identify the most …

The explosive growth in Internet retailing has sparked a stream of research on online price
dispersion, defined as the distribution of prices (such as range and standard deviation) of an …