[HTML][HTML] Unravelling the customer journey: A conceptual framework and research agenda
While customer journey (CJ) research proliferates, prior studies have adopted different CJ
conceptualisations, theoretical perspectives, and methods, fostering fragmentation in CJ …
conceptualisations, theoretical perspectives, and methods, fostering fragmentation in CJ …
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …
[HTML][HTML] Decoding digital nomad destination decisions through user-generated content
Digital nomads are engaged in a complex quest to select their next destination. In this
context, user-generated content (UGC) on social media is a pivotal source to glean insights …
context, user-generated content (UGC) on social media is a pivotal source to glean insights …
Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement–The Christian context
Religion is a key factor in how American consumers spend their time and money. It serves
as a significant component of the US economy, with religiously affiliated people contributing …
as a significant component of the US economy, with religiously affiliated people contributing …
Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube
As social media influencers have become a global phenomenon, brands are channeling
substantial resources into influencer marketing campaigns. Researchers are keenly …
substantial resources into influencer marketing campaigns. Researchers are keenly …
Decoding the employee influencer on social media: applying Taylor's six segment message strategy wheel
J Jacobson, A Gomes Rinaldi… - European Journal of …, 2023 - emerald.com
Purpose The paper aims to examine how employees influence their employer's brand by
applying Taylor's (1999) six segment message strategy wheel in an employee influencer …
applying Taylor's (1999) six segment message strategy wheel in an employee influencer …
Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views
Purpose Prior research has advanced several explanations for social media
influencers'(SMIs') success in the burgeoning computer-mediated marketing environments …
influencers'(SMIs') success in the burgeoning computer-mediated marketing environments …
Editorial introduction to the special issue: social customer journey–behavioural and social implications of a digitally disruptive environment
This editorial provides an overview of this Special Issue of Technological Forecasting &
Social Change on “Social Customer Journey-Behavioural and Social Implications of a …
Social Change on “Social Customer Journey-Behavioural and Social Implications of a …
Pet influencer marketing appeal in hotel booking: Exploring the power of message appeal and boundary conditions
Influencer marketing, as a booming phenomenon, has huge potential for marketing research
and practices. This paper tackles the topic of pet influencers on social media, more …
and practices. This paper tackles the topic of pet influencers on social media, more …
Virtual pets' cuteness matters: A shared reality paradigm for promoting internet hel** behaviour
F Zhou, Y Lin, J Mou - Technological Forecasting and Social Change, 2024 - Elsevier
Elements related to cuteness are widely used in virtual spokesperson strategies. However,
few studies have explored the effect of virtual pet cuteness. Shared reality theory indicates …
few studies have explored the effect of virtual pet cuteness. Shared reality theory indicates …