This study explores how European DMOs use social media to promote and market their
destinations and extends extant research on social media in tourism by:(1) using a larger …

The widespread use of Web 2.0 applications and the increasing number of social media
applications are producing radical changes in tourism destination promotion. Destination …

Social media have become an indispensable tool for promoting events and tourist
destinations, but some tourism organizations are still unable to exploit their full potential. The …

Further longitudinal and empirical studies of destination management organisations (DMOs)
are needed to enhance our understanding of tourists' engagement management via social …

An understanding of consumer motivations for event attendance is important to designing
product offerings, planning event programs, and effectively marketing them to potential …

The rise of social media allowed greater people participation online. Platforms such as
Facebook, Twitter, Instagram, or TikTok enable visitors to share their thoughts, opinions …

The current book is the outcome of the effort of many people, who participated at the 2nd
International Conference organized by the International Association of Cultural and Digital …

Constantly changing nature of social network sites creates the need for continuous process
of onlinebenchmarking for identifying practices used by other parties. Facebook as the most …

Facebook is the most widely used SNS (Social Networking Sites) platform globally, and it
represents an important marketing and communication channel for hotels. The dynamic and …

A utilização de media sociais é atualmente uma das atividades principais na Internet tendo-
se tornado um poderoso e atual meio de comunicação. O turismo como um dos setores …