Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda
Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …
are utilised as sources for sharing information with the power to influence consumers and …
Building value co-creation with social media marketing, brand trust, and brand loyalty
Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …
media. Despite its importance, scholars have not adequately explored the role of social …
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude
Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …
on consumers' purchase intentions and the mediation of attitudes to understand the …
The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Abstract Based on the Stimulus-Organism-Response (S–OR) theory and attachment theory,
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
[PDF][PDF] Influencer marketing in travel and tourism: literature review
Influencer marketing has become a powerfull way to influence consumers attitudes and
decisions in choosing products or services they buy based on the recommendations of …
decisions in choosing products or services they buy based on the recommendations of …
Let's play! Gamification as a marketing tool to deliver a digital luxury experience
This paper aims to investigate the features of gamification as a digital marketing tool to
deliver a digital luxury experience. The paper employs the qualitative methodology of case …
deliver a digital luxury experience. The paper employs the qualitative methodology of case …
How generation X and millennials perceive influencers' recommendations: Perceived trustworthiness, product involvement, and perceived risk
Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …
habits, and Internet and social media usage between Generation X and Millennials. The …
Exploring the influence of environmental values on green consumption behavior of apparel: A chain multiple mediation model among Chinese Generation Z
J Liang, J Li, Q Lei - Sustainability, 2022 - mdpi.com
There is a problem among Generation Z regarding the insufficient perception of green
apparel consumption and the “perception–action paradox”, which presents a great …
apparel consumption and the “perception–action paradox”, which presents a great …
Impact of celebrity, micro-celebrity, and virtual influencers on Chinese Gen Z's purchase intention through social media
Social media advertising strategies, including using traditional celebrity endorsers and micro-
celebrity influencers, are prevalent marketing tools. However, the trend of using virtual …
celebrity influencers, are prevalent marketing tools. However, the trend of using virtual …
Job satisfaction and employee engagement as mediators of the relationship between talent development and intention to stay in generation Z workers
Purpose: This study is intended to determine the relationship between talent development
and intention to stay among Generation Z workers in the largest industrial center in …
and intention to stay among Generation Z workers in the largest industrial center in …