Purpose The purpose of this paper is to understand motivation of young consumers to use
artificial intelligence (AI) tools such as chatbots, voice assistants and augmented reality in …

Brick and mortar stores are suffering the dramatic revolution of the retail sector. Customer
facing in-store technologies (CFIST) are a key component of the inevitable transformation of …

Physical store atmospherics make up an important dimension of retailing. They shape
consumer perception, cognitive and affective reactions, and a variety of behaviors. The …

Purpose The purpose of this paper is to investigate the influence of store atmosphere on
consumers' positive emotional responses and impulsive purchase behaviour. In addition, it …

Purpose Digitalization is revolutionizing the retail sector as today's consumers prefer a
seamlessly integrated, fluid and irritation-free shop** experience enhanced with artificial …

Purpose This study investigates the potential of two different digital in-store technologies
and advertisement message framings according to the construal-level theory for increasing …

Resumen esta investigación analiza los factores de atracción aplicados a los nuevos
formatos de centros comerciales llamados lifestylecenters, que nacen para satisfacer las …

Purpose The purpose of this research is twofold:(1) to identify and understand consumer
motivations to use interactive technologies in stores through the lens of the uses and …

Purpose This paper aims to understand the impact of modern technologies such as artificial
intelligence on impulse buying behaviour of Indian shoppers specifically in fashion retail …

Unmanned stores are characterized by the addition of new technical attributes to existing
retail services to replace human staff. This study examines consumer preferences for store …