Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

The co-creation of value is one of the key dynamic processes taking place within customer
relationships. This paper emphasizes the importance of interaction between the customer …

This article explores how the circular economy (CE) affects customer-perceived value (CV),
an important success factor for business-to-business companies. To this end, we examine …

The article investigates how firms can achieve high levels of customer loyalty under different
configurations of perceived switching costs, returns management, customer value, and …

The traditional goods dominant logic lexicon assumes pre-specified and static roles of
market participants. Fixed roles such as 'supplier'and 'customer'imply that value creation …

Purpose–This paper aims to examine the factors influencing innovation performance and
implementation in inter-organizational relationships. Design/methodology/approach–A …

This study introduces the concept of relational attractiveness of the customer (RAC) which is
defined as the attitude of the supplier towards the customer firm in order to maintain and/or …

The Internet enables enterprises to sell their products via cross-border business-to-business
(B2B) e-commerce portals. However, researchers know little about the early-mover …

This paper examines the key processes and activities of customer value assessment in
business-to-business (B2B) markets. Given that an increasing number of B2B firms are …

Perceived value is of primary concern for researchers and practitioners in the business-to-
business (B2B) and business-to-consumer (B2C) spheres. However, the scientific …