Previous marketing practices have caused much criticism of this concept, which is why the
necessity for its overcoming is emphasized in academic and professional debates …

The goal of this study is a comparative analysis of customer satisfaction towards postal and
banking services in Serbia. In addition, this paper should provide guidance on how …

1.5. 1 Sportske organizacije __________________________________… 32 1.5. 2
Sportski događaji __________________________________… 35 1.5. 2.1 Podela …

Although the marketing concept is relatively long, yet not all companies facing the market, or
finding ways to increase customer satisfaction, but they often turned to their own needs and …

Business College of Applied Studies, Academy of Business Economics, Čačak oday's
business operation of a company goes beyond national boundaries while human resources …

Equating promotion with marketing is incorrect but common. One of the reasons is that each
of the elements of the marketing mix in the sports market, as the most famous concept in this …

Physical exercise is crucial for maintaining good health and well-being. Scientific research
on the impact of physical exercise on health is fundamental for advancing our understanding …

Public relations in sports have multiple roles depending on which audience they target. They
can be part of the promotional mix as the most transparent area of marketing in sports, but …

Svrha ovoga doktorskog rada je teorijski i empirijski istražiti koncept i mjerenje unutarnje
kvalitete usluge u hotelijerstvu. Glavni cilj istraživanja je utvrditi povezanost između …

Business on the international market requires a good knowledge of all cultural
consequences, because they have become an inseparable part of an organizational …