This study investigates the intellectual structure, development, and evolution of business-to
business (B2B) branding research by undertaking a bibliometric analysis of scholarly …

Market pioneers can develop first-mover advantages that span decades. The most general
first-mover advantage that helps explain higher pioneer market share levels is a broad …

Variance-based SEM, also known under the term partial least squares (PLS) analysis, is an
approach that has gained increasing interest among marketing researchers in recent years …

Several studies have shown that pioneers have long-lived market share advantages and are
likely to be market leaders in their product categories. However, that research has potential …

In the fall of 1990, the Danish government started a comprehensive research pro gramme to
improve the competitiveness of the Danish food sector: The Research and Development …

The authors develop and test a model of the key determinants of margins that retailers earn
on national brands and store brands. They particularly focus on the impact of store-brand …

A long-standing hypothesis is that firms that enter a market early (“first movers”) tend to have
higher performance than their followers (“first-mover advantage”). Recently, researchers …

The authors' study provides the first survey-based approach for examining consumer
cognitions, affect, and reported behavior toward pioneer brands. Prior consumer research …

Order of entry has been demonstrated to have a significant effect on market share. A number
of explanations for this effect have been suggested in the marketing and strategy literatures …

Among the range of strategies available to a company, line extensions are an important way
to keep a brand alive and to realize incremental financial growth. In order to be successful at …