Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
Star power: the evolution of celebrity endorsement research
W Yang - International Journal of Contemporary Hospitality …, 2018 - emerald.com
Purpose The aim of this paper is to summarize the celebrity endorsement literature to
identify trends and challenges related to key research areas. Based on a critical review of …
identify trends and challenges related to key research areas. Based on a critical review of …
Effects of tourists' local food consumption value on attitude, food destination image, and behavioral intention
Despite the importance of understanding food consumption value from tourists' perspectives,
few studies have explored how experiencing local food in a destination shapes tourists' …
few studies have explored how experiencing local food in a destination shapes tourists' …
Behind influencer marketing: key marketing decisions and their effects on followers' responses
Influencer marketing actions are mostly carried out on social platforms, eg, Facebook,
Instagram and Twitter. However, despite its increasing use, studies on this subject are still …
Instagram and Twitter. However, despite its increasing use, studies on this subject are still …
[HTML][HTML] The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
D Venciute, I Mackeviciene, M Kuslys… - Journal of Retailing and …, 2023 - Elsevier
Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …
companies and brands to increase awareness, sales, or image strength. Since consumers …
Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments
Celebrity endorsement has become ubiquitous in international destination marketing, but
studies have rarely assessed the differences between the effects of endorsement by a local …
studies have rarely assessed the differences between the effects of endorsement by a local …
Hotel image and reputation on building customer loyalty: An empirical study in Macau
IKW Lai - Journal of Hospitality and tourism Management, 2019 - Elsevier
The relationship between corporate image and reputation has not been well investigated
because most studies only analyze corporate image or reputation separately. This study …
because most studies only analyze corporate image or reputation separately. This study …
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …
Celebrity endorsement and brand passion among air travelers: Theory and evidence
The influence of brand characteristics on a consumer passion for a brand is firmly
established in the literature. However, celebrity endorsers influence to the formation of brand …
established in the literature. However, celebrity endorsers influence to the formation of brand …
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
This study assessed whether a celebrity writer endorsement affects festival brand equity and
attachment to a festival destination. Subjects were non-residents who attended a local …
attachment to a festival destination. Subjects were non-residents who attended a local …