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Expanding evaluation to progress strategic communication: Beyond message tracking to open listening
Management writer Tom Peters noted that what gets measured is what gets done in
organizations. Therefore, measurement and evaluation models and approaches provide …
organizations. Therefore, measurement and evaluation models and approaches provide …
A review of new evaluation models for strategic communication: Progress and gaps
After identification of “stasis” in evaluation of strategic communication including public
relations and corporate communication despite intensive focus for more than 40 years …
relations and corporate communication despite intensive focus for more than 40 years …
Creating business value through corporate communication: A theory-based framework and its practical application
Purpose The purpose of this paper is to report on a multi-step research project which
explores concepts that explain communication value across different disciplines and builds …
explores concepts that explain communication value across different disciplines and builds …
Agile public relations planning: The reflective communication scrum
B Van Ruler - Public Relations Review, 2015 - Elsevier
In this paper a new, agile, method will be introduced for public relations planning. Existing
planning methods all suggest that research and analysis should be the first phase, followed …
planning methods all suggest that research and analysis should be the first phase, followed …
Strategic communication: Reflections on an elusive concept
The article explores how strategic communication successfully established itself as an
academic discipline despite (or perhaps because of) being centered on an elusive concept …
academic discipline despite (or perhaps because of) being centered on an elusive concept …
Communication evaluation and measurement: Skills, practices and utilization in European organizations
Purpose The purpose of this paper is to examine the status quo of communication
evaluation and measurement practices in communication departments of companies, non …
evaluation and measurement practices in communication departments of companies, non …
[ספר][B] Evaluating public communication: Exploring new models, standards, and best practice
J Macnamara - 2017 - taylorfrancis.com
Evaluating Public Communication addresses the widely reported lack of rigorous outcome
and impact-oriented evaluation in advertising; public relations; corporate, government …
and impact-oriented evaluation in advertising; public relations; corporate, government …
How communication departments contribute to corporate success: The communications contributions framework
Purpose The purpose of this paper is to clarify and demonstrate the core contributions of
communication departments to organizational success beyond traditional ideas of …
communication departments to organizational success beyond traditional ideas of …
“It's not so easy to measure impact”: A qualitative analysis of how universities measure and evaluate their communication
Universities are key actors at the intersection of science and society and their strategic
communication and its effective implementation is essential, as is the measurement and …
communication and its effective implementation is essential, as is the measurement and …
A call for reconfiguring evaluation models, pedagogy, and practice: Beyond reporting media-centric outputs and fake impact scores
Abstract Evaluation is an essential part of strategic communication practices including public
relations and corporate, government, and organizational communication. Evaluation can …
relations and corporate, government, and organizational communication. Evaluation can …