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Informational cascade, regulatory focus and purchase intention in online flash shop**
Online flash shop** has continued to gained popularity since its emergence. From the
perspective of informational cascade, our study explores the psychological processes of …
perspective of informational cascade, our study explores the psychological processes of …
Constraints and barriers on industrial customer performance in an omnichannel ecosystem
One of the business models in the digital field that has proliferated the most lately is the
omnichannel model. Its objective is to provide services adapted to the specific demand of …
omnichannel model. Its objective is to provide services adapted to the specific demand of …
Antecedents and outcomes of customer over-the-top experience: a systematic literature review
Purpose The proliferation of technological advancements has facilitated unrestricted access
to and customizable consumption of content for viewers. Over-the-top (OTT) services are …
to and customizable consumption of content for viewers. Over-the-top (OTT) services are …
A study on driving factors for enhancing financial performance and customer-centricity through digital banking
Purpose This study aims to develop a customer-centric model based on an online customer
experience (OCE) construct relating to e-loyalty, e-trust and e-satisfaction, resulting in …
experience (OCE) construct relating to e-loyalty, e-trust and e-satisfaction, resulting in …
[HTML][HTML] A conceptual approach to understanding the customer experience in E-Commerce: An empirical study
This study aimed to identify the constructs related to customer experience that underpin e-
commerce, as well as their interconnections, to develop a comprehensive conceptual model …
commerce, as well as their interconnections, to develop a comprehensive conceptual model …
The role of immersive spaces on the customer experience: an exploration of fashion metaverses
This study explores the impact of immersive spaces, such as the metaverse, on the customer
experience. The research examines consumers' motivations to use metaverse spaces and …
experience. The research examines consumers' motivations to use metaverse spaces and …
Brand engagement in omnichannel banking services: a cross-cultural approximation
Purpose This study aims to comprehend the impact of omnichannel strategies and customer
experience on brand engagement in the banking sector. Design/methodology/approach The …
experience on brand engagement in the banking sector. Design/methodology/approach The …
Metaverse retailing and the customer experience journey: a case study approach
Purpose This study adopts the customer journey framework to investigate the role of the
metaverse in the customer purchase experience. It establishes the effect of the metaverse on …
metaverse in the customer purchase experience. It establishes the effect of the metaverse on …
Navigating on mobile shop** applications: Examining the interplay among online customer experience, customer brand relationships and customer citizenship …
Online customer experience is now a crucial business component. The present study
examines the association between Online Customer Experience (OCE), Customer Brand …
examines the association between Online Customer Experience (OCE), Customer Brand …
The role of immersive spaces on the customer experience: An exploration of fashion metaverses
This study explores the impact of immersive spaces, such as the metaverse, on the customer
experience. The research examines consumers' motivations to use metaverse spaces and …
experience. The research examines consumers' motivations to use metaverse spaces and …