Economic integration and infrastructure connectivity among countries has garnered
significant interest due to its immense scale and potential political and economic impact …

Purpose The study aims to identify the perceived authenticity of cheeses by consumers of
different sociological generations in Mexico. Design/methodology/approach An online …

In the context of the expanding local food market, gras** the evolutionary trajectory of
consumer purchasing behavior is crucial for understanding market dynamics. This study …

Purpose Digital games have not only surged in popularity but also have sparked a
renaissance, catapulting virtual adventures into the realm of cultural phenomena. It has …

In the context of escalating environmental concerns and the imperative for sustainable
consumption, this study meticulously examines the variations in food literacy and the …

Authenticity, an ever-evolving concept, has become crucial in the context of the
industrialization of food and the growing problem of food fraud. This exploratory study …

Social media has become a major platform for connecting young Vietnamese consumers to
South Korean culture. To understand how Vietnamese consumers learn and adopt the …

This research clarified the structure between the mediation–moderation models of the
influence of technology application on restaurant brand equity and conducted a survey of …

Though tourists' cultural background is known to substantially influence their assessment of
hotel service quality, how tourist and hotel cultures mutually affect each other remains …