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Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …
understand how live-streaming contributes to sales. While prior studies mainly focused on …
Effective influencer marketing: A social identity perspective
Social networking in the form of online communities and social groups is a characteristic of
social media communication that has profound implications on the identity dynamics and …
social media communication that has profound implications on the identity dynamics and …
How social media live streams affect online buyers: A uses and gratifications perspective
Social media live streams (SMLSs) are becoming mainstream e-commerce platforms,
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
[HTML][HTML] Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age
Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is
substantially sha** modern consumer behaviors and altering marketing management …
substantially sha** modern consumer behaviors and altering marketing management …
Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
L Guo, X Hu, J Lu, L Ma - Internet Research, 2021 - emerald.com
Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …
with broadcasters, community members and customers in live chat rooms for real-time …