Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review

R Bhukya, J Paul - Journal of Business Research, 2023 - Elsevier
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

A Babić Rosario, K De Valck, F Sotgiu - Journal of the Academy of …, 2020 - Springer
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …

Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

X Luo, JH Cheah, LD Hollebeek, XJ Lim - Journal of Retailing and …, 2024 - Elsevier
With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …

Effective influencer marketing: A social identity perspective

S Farivar, F Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Social networking in the form of online communities and social groups is a characteristic of
social media communication that has profound implications on the identity dynamics and …

How social media live streams affect online buyers: A uses and gratifications perspective

RE Bawack, E Bonhoure, JRK Kamdjoug… - International Journal of …, 2023 - Elsevier
Social media live streams (SMLSs) are becoming mainstream e-commerce platforms,
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …

[HTML][HTML] Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age

H Liu, C Jayawardhena, P Shukla, VS Osburg… - Journal of Business …, 2024 - Elsevier
Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is
substantially sha** modern consumer behaviors and altering marketing management …

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

L Guo, X Hu, J Lu, L Ma - Internet Research, 2021 - emerald.com
Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …