Customer value co-creation in the hospitality and tourism industry: a systematic literature review
P Carvalho, H Alves - International Journal of Contemporary …, 2023 - emerald.com
Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …
creation in the hospitality and tourism industry and present the different views of the scientific …
Co-production versus co-creation: A process based continuum in the hotel service context
This paper reviews the theoretical underpinnings of co-production and co-creation and
discusses these service production approaches in a hotel context. Based on a synthesis of …
discusses these service production approaches in a hotel context. Based on a synthesis of …
“Untact”: a new customer service strategy in the digital age
SM Lee, DH Lee - Service Business, 2020 - Springer
The Industry 4.0 era has brought a shift in consumers' purchasing behaviors from traditional
retailing to online and/or mobile channels, triggered by advanced digital technologies and …
retailing to online and/or mobile channels, triggered by advanced digital technologies and …
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
This paper examines the antecedents of branding co-creation that include social networking
sites'(SNSs) participation motivations, customer participation, brand trust and brand loyalty …
sites'(SNSs) participation motivations, customer participation, brand trust and brand loyalty …
Institutions and axioms: an extension and update of service-dominant logic
Abstract Service-dominant logic continues its evolution, facilitated by an active community of
scholars throughout the world. Along its evolutionary path, there has been increased …
scholars throughout the world. Along its evolutionary path, there has been increased …
Develo** a mobile applications customer experience model (MACE)-implications for retailers
This paper examines the customer experience in relation to retailers'm-commerce mobile
applications. The research aims to understand the variables capable of influencing the …
applications. The research aims to understand the variables capable of influencing the …
Managing co‐creation design: A strategic approach to innovation
Co‐creation offers firms and their network of actors significant opportunities for innovation,
as each actor offers access to new resources through a process of resource integration …
as each actor offers access to new resources through a process of resource integration …
Critical service logic: making sense of value creation and co-creation
C Grönroos, P Voima - Journal of the academy of marketing science, 2013 - Springer
Because extant literature on the service logic of marketing is dominated by a metaphorical
view of value co-creation, the roles of both service providers and customers remain …
view of value co-creation, the roles of both service providers and customers remain …
Engaging customers in value co-creation or co-destruction online
Purpose This paper aims to develop a theoretical model to understand co-creation/co-
destruction of value through customer engagement in online channels. It also investigates …
destruction of value through customer engagement in online channels. It also investigates …