Mobile payment systems are increasingly seen as the lifeline of an economy and recognized
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …

Bottom of the pyramid (BOP) consumers differs in marketplace behavior owing to their socio-
economic and long exposure to poverty. The purpose of this study is to summarize the latest …

This study examines the formation of technology readiness among lower-income urban
consumers and its influence on the acceptance of mpayment apps for digital money. Using …

This study revises the existing UTAUT model and incorporates two additional variables,
namely trust and convenience. In addition, the literature on the mediating effect of trust and …

This research investigates the influence of technology readiness on the acceptance of
mobile payment services in Brazil, a growing technology within payment methods. The study …

Abstract The Bottom of the Pyramid (BOP) segment contributes to approximately 40% of the
world's population. It comprises of people whose daily income is in the range of $2-$8 and …

Purpose The study aims to investigate the factors influencing the behavioural intention of
bottom-of-the-pyramid (BOP) consumers in develo** economies, such as India, to adopt …

Purpose This study aims to identify the key drivers of consumer engagement in e-commerce
among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued …

An important fact related to mobile payments is that adopters have already reached the
majority group in more than 40 countries. Despite the growth of mobile payments, only a …

Abstract The Unified Payments Interface (UPI) represents a revolutionary advancement in
mobile payment systems and has been primarily embraced by the middle and high-income …