Event academics and practitioners have long recognized the importance of segmenting
event attendees. Despite a relatively long level of enquiry into event segmentation, there is …

Processes of globalization, economic restructuring and urban redevelopment have placed
events at the centre of strategies for change in cities. Events offer the potential to achieve …

This paper contributes insights into stakeholder theory in hallmark event tourism and the
implications for engaging primary stakeholders in further tourism management settings. The …

Small-scale events represent an important asset for the development of tourist destinations.
As local stakeholders play a major role in conceptualizing and develo** small-scale …

The role of sustainability in events and festivals is becoming increasingly important and now
features as part of the bid process for many mega-events, such as the Olympic Games …

The extent to which festivals can function as sustainable attractions, while fulfilling their
social and cultural roles at the community level, is an issue of considerable importance. In …

In this exploratory research, multiple case studies of various types of festivals in two
countries reveal how festival managers work with stakeholders and who they are …

Global events are the most heart-warming goodwill newsletter of modern times. Periodically,
they burst into social consciousness as part of an established cycle of global festivity (the …

A new concept has emerged in special event research—the Triple Bottom Line (TBL). The
TBL, borrowed from accounting and finance, amalgamates the social, economic, and …

Based on social exchange theory, this research seeks to establish the differences between
festival stakeholder relations in terms of trust, control, dependence, and altruism. A total of …