Purpose Social media (SoMe) influencer marketing is a popular practice. The current study
examines the interplays between SoMe influencers' source credibility, Millennial users' …

Given Millennials' early digital life experiences, the adoption of social media tends to be
greater among members of this generation compared to older ones. However, studies that …

This paper reports on a global survey of Millennial travellers aged 18-35 and analyses
motivations across world regions and countries. An adapted version of the Leisure …

Purpose This study aims to explore how social media affects decision-making among
tourists and whether there is a potential effect of age, which is studied through generations …

As online activities increasingly shift to mobile devices, organizations especially in tourism
must understand which factors drive and inhibit mobile consumer behaviour, if they want to …

Kemajuan teknologi informasi dalam satu dekade terakhir, menyadarkan masyarakat akan
kebutuhan mobilitas dan wisata. Fenomena ini tidak hanya terjadi pada unsur pemerintah …

Abstract The Baby Boomer generation has been the focus of a great deal of analysis in the
travel industry, the millennial generation is now surpassing this segment in garnering more …

It is widely recognized in the literature that all the steps of the tourism journey, from
inspiration to posttravel phase, are being influenced by mobile technologies. The …

One of the dilemmas of contemporary tourism is to reconcile the intensive development of
tourism with comfortable coexistence with residents. However, the perception of this …

El desarrollo de las Tecnologías de la Información y Comunicación (TICs) ha revolucionado
sobremanera el trade turístico. La producción científica internacional sobre el asunto fue …