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Behavioral response to online pricing: empirical and managerial insights
Purpose Pricing is always a fundamental marketing element. In the digital marketing/e-
commerce context, there are two universal phenomena: desire to micro-segment and …
commerce context, there are two universal phenomena: desire to micro-segment and …
A meta-analysis of loss aversion in product choice
Loss aversion is a behavioral phenomenon with game-changing implications for economic
theory and practice. We conduct a meta-analysis of 33 studies (providing 109 observations) …
theory and practice. We conduct a meta-analysis of 33 studies (providing 109 observations) …
[PDF][PDF] The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers
MG Montanari - 2019 - scholar.archive.org
UNIVERSITY OF SÃO PAULO SCHOOL OF ECONOMICS, BUSINESS ADMINISTRATION
AND ACCOUNTING AT RIBEIRÃO PRETO BUSINESS ADMINISTRATION Page 1 …
AND ACCOUNTING AT RIBEIRÃO PRETO BUSINESS ADMINISTRATION Page 1 …
Three Essays on Reference-Dependent Choice
N Neumann - 2014 - unsworks.unsw.edu.au
Kahneman and Tversky (1979) illustrated that decision-makers tend to judge stimuli relative
to some reference point, whereby consumers react stronger to framed losses than gains …
to some reference point, whereby consumers react stronger to framed losses than gains …