Behavioral response to online pricing: empirical and managerial insights

G Kalyanaram, GK Saini, S Mony… - Journal of Indian …, 2022 - emerald.com
Purpose Pricing is always a fundamental marketing element. In the digital marketing/e-
commerce context, there are two universal phenomena: desire to micro-segment and …

A meta-analysis of loss aversion in product choice

N Neumann, U Böckenholt - Journal of Retailing, 2014 - Elsevier
Loss aversion is a behavioral phenomenon with game-changing implications for economic
theory and practice. We conduct a meta-analysis of 33 studies (providing 109 observations) …

Three Essays on Reference-Dependent Choice

N Neumann - 2014 - unsworks.unsw.edu.au
Kahneman and Tversky (1979) illustrated that decision-makers tend to judge stimuli relative
to some reference point, whereby consumers react stronger to framed losses than gains …