The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

This article examines digital transformation and technology adoption within small and
medium-sized enterprises (SMEs) in develo** countries. It focuses on identifying the …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …

The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

The present research investigates the role of digital marketing on business performance in
the small and medium enterprises sector of the United Arab Emirates. Technological …