Nowadays, live streaming e-commerce has become popular all over the world. In this paper,
we study the pricing strategy of new products when they are launched in live streaming …

This paper examines the effect of the freemium strategy on Google Play, an online
marketplace for Android mobile applications. By analyzing a large panel data set consisting …

In livestream e-commerce, many brand-owners use the key opinion leaders (KOLs) for
product promotion and sales, especially in the direct-selling channel. Is such a practice …

In this paper, we explore the strategic decision of an incumbent to open a proprietary
technology platform to allow same-side co-opetition in a market characterized by network …

In this paper, we explore the economics of free under perpetual licensing. In particular, we
focus on two emerging software business models that involve a free component: feature …

Unlike advertising in traditional media, a mobile platform's in‐app advertising market
exhibits two unique features—split structure of the mobile platform with a platform owner and …

We investigate a retailer's and a supplier's incentive to facilitate information disclosure, ie,
consumer learning of their true product valuation, under two popular supply chain contracts …

Online retailers are increasingly adopting the web showroom service to attract consumers to
buy products online. However, this service may facilitate consumer webrooming behavior …

The first‐sale doctrine, which protects consumers' rights to resell purchased products, has
been recognized by the US Supreme Court since 1908. In recent years, consumers have …

This research examines drivers of consumer word of mouth (WOM) in free-product settings,
revealing fundamental differences with traditional, paid-product settings. The authors build …