Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

Purpose This study aims to analyze the existing literature in human resource analytics and
highlights the future research agenda and trends in the same context. It deals with …

Purpose The paper aims to analyse the current trends and set the future research agenda
for pro-environmental behaviour (PEB) research. Design/methodology/approach The …

This study provides a detailed bibliometric analysis of AI in marketing by analyzing 328
existing studies using performance analysis and science map**. Prominent topics in the …

Purpose This study aims to analyse the current trends and set the future research agenda in
employee-level innovative work behaviour (IWB) research. Design/methodology/approach A …

The issue of using marketing communication tools in the internet environment is quite
extensive. Innovation of the usual procedures is usually influenced by market development …

To protect environmental sustainability, organizations are moving their focus towards
greening the business process. Similarly to any other business function, financial …

Purpose This paper aims to analyze the regional distribution, size and evolution of the
knowledge base by identifying key authors, documents, keywords and journals while …

Strategy for a firm is a long‐term plan that persists. The enduring viability of these strategies
depends on the ecological and environmental aspects of the firm, termed as sustainability …

Industry 5.0 is regarded as the next industrial evolution which is still on its infancy stage and
under investigation phenomena. How shared economy can perform a superlative role in …