Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour

WM Lim, S Kumar, N Pandey, D Verma… - Journal of Consumer …, 2023‏ - Wiley Online Library
The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …

Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …

K Joyal-Desmarais, AK Scharmer… - Psychological …, 2022‏ - psycnet.apa.org
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

[HTML][HTML] How environmental concerns influence consumers' anticipated emotions towards sustainable consumption: The moderating role of regulatory focus

DK Maduku - Journal of Retailing and Consumer Services, 2024‏ - Elsevier
Consumers' concerns about environmental degradation and its impact on themselves,
others, and living organisms are well-documented. However, research has yet to examine …

[HTML][HTML] Chatbots' effectiveness in service recovery

A Agnihotri, S Bhattacharya - International Journal of Information …, 2024‏ - Elsevier
Leveraging the computers are social actors theory, in this study, we explore traits of artificial
intelligence-based chatbots that make them perceived as trustworthy, drive consumers to …

The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology

P Zhu, Z Liu, X Li, X Jiang, MX Zhu - Industrial Management & Data …, 2023‏ - emerald.com
Purpose Livestreaming, as a relatively new online marketing model, has generated
numerous business opportunities for e-commerce and social commerce. The purpose of this …

Avatars in live streaming commerce: the influence of anthropomorphism on consumers' willingness to accept virtual live streamers

H Chen, B Shao, X Yang, W Kang, W Fan - Computers in Human Behavior, 2024‏ - Elsevier
Although companies are investing more in avatars to improve interactivity and engage their
customers better, the effectiveness of avatars in online markets needs more evidences. This …

Negative and positive customer shop** experience in an online context

M Barari, M Ross, J Surachartkumtonkun - Journal of Retailing and …, 2020‏ - Elsevier
Underpinned by the Bagozzi and Dholakia (1999) goal setting and striving framework this
research firstly develops a negative online customer experience model after which …

An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator

HH Chang, YY Lu, SC Lin - Information & Management, 2020‏ - Elsevier
Abstract The Elaboration Likelihood Model is adopted in this study to examine the
interaction of central route factors (information completeness and information accuracy) and …

Hedonic products for you, utilitarian products for me

J Lu, Z Liu, Z Fang - Judgment and Decision making, 2016‏ - cambridge.org
Consumers make trade-offs when they choose between utilitarian and hedonic products.
The former is practical, instrumental, and functional, whereas the latter is sensational and …

Promote pro-environmental behaviour through social media: An empirical study based on Ant Forest

B Zhang, X Hu, M Gu - Environmental Science & Policy, 2022‏ - Elsevier
With the increasing severity of environment problems, environmental protection has become
an urgent issue for society. Therefore, the pro-environmental behaviour of individuals must …