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Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour
The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …
(JCB) is an international journal dedicated to publishing the latest developments of …
Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …
message features (eg, the themes emphasized) align with characteristics of the target …
[HTML][HTML] How environmental concerns influence consumers' anticipated emotions towards sustainable consumption: The moderating role of regulatory focus
Consumers' concerns about environmental degradation and its impact on themselves,
others, and living organisms are well-documented. However, research has yet to examine …
others, and living organisms are well-documented. However, research has yet to examine …
[HTML][HTML] Chatbots' effectiveness in service recovery
Leveraging the computers are social actors theory, in this study, we explore traits of artificial
intelligence-based chatbots that make them perceived as trustworthy, drive consumers to …
intelligence-based chatbots that make them perceived as trustworthy, drive consumers to …
The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology
Purpose Livestreaming, as a relatively new online marketing model, has generated
numerous business opportunities for e-commerce and social commerce. The purpose of this …
numerous business opportunities for e-commerce and social commerce. The purpose of this …
Avatars in live streaming commerce: the influence of anthropomorphism on consumers' willingness to accept virtual live streamers
Although companies are investing more in avatars to improve interactivity and engage their
customers better, the effectiveness of avatars in online markets needs more evidences. This …
customers better, the effectiveness of avatars in online markets needs more evidences. This …
Negative and positive customer shop** experience in an online context
Underpinned by the Bagozzi and Dholakia (1999) goal setting and striving framework this
research firstly develops a negative online customer experience model after which …
research firstly develops a negative online customer experience model after which …
An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator
HH Chang, YY Lu, SC Lin - Information & Management, 2020 - Elsevier
Abstract The Elaboration Likelihood Model is adopted in this study to examine the
interaction of central route factors (information completeness and information accuracy) and …
interaction of central route factors (information completeness and information accuracy) and …
Hedonic products for you, utilitarian products for me
Consumers make trade-offs when they choose between utilitarian and hedonic products.
The former is practical, instrumental, and functional, whereas the latter is sensational and …
The former is practical, instrumental, and functional, whereas the latter is sensational and …
Promote pro-environmental behaviour through social media: An empirical study based on Ant Forest
B Zhang, X Hu, M Gu - Environmental Science & Policy, 2022 - Elsevier
With the increasing severity of environment problems, environmental protection has become
an urgent issue for society. Therefore, the pro-environmental behaviour of individuals must …
an urgent issue for society. Therefore, the pro-environmental behaviour of individuals must …