Storytelling can arouse consumers' emotions and affect purchasing behavior through
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …

We review a growing body of research in consumer behavior that has examined when
consumers humanize brands by perceiving them as like, part of, or in a relationship with …

This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

Compulsive buying refers to a phenomenon that promotes excessive consumerism which
may hurt the brands' reputation in the long run. This study examines the influence of actual …

This paper provides a systematic review of the current state of luxury research by map**
the research landscape to identify key research clusters, publications, and journals that have …

Purpose Compulsive buying continues to be a maladaptive behavior that draws the attention
of both scholars and marketers. The present study aims to investigate the determinants of …

The primary objective of this research is to develop a better understanding of consumer's
post-purchase psychological state by examining the influence of sales promotion and …

Extant research has established the effects of nostalgic brand positioning on brand equity,
but studies have only examined individual nostalgic brand relationship dimensions …

This research article tracks the evolution of the concept of nostalgia as a concept in
marketing and more generally. The present study specifically highlights the development of …

This article presents a systematic review of the nostalgia literature (205 articles) using
PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do …