Prior literature in advertising tends to view warmth as an emotion arises from relationships
between two or more characters in a commercial (eg lovers or family members), while little …

Digital advertising has been frequently used for the promotion of e-commerce among
individuals. However, little is known about the function of cultural factors that can outline the …

Findings regarding the effectiveness of (non) traditionally gendered advertisements are
mixed and largely emanate from the United States. We tested the stereotype content model …

Previous film studies focusing on gender stereotypes have been sufficiently conducted, yet
what remains understudied is the study of film audience about dynamic gender stereotypes …

This study attempts to bridge the knowledge gap about shifts in gender role portrayals in
Malaysian advertisements, specifically online advertising. Previous studies have indicated …

Building on attribution theory, the study proposes that consumers' extrinsic attributions
towards femvertising mediates the relationship between perceived authenticity of …

Este artigo fornece uma revisão abrangente e sistemática da literatura crítica da publicidade
comercial. Foi realizado um estudo bibliométrico, a fim de mapear a temática pensamento …

Stereotypes are an integral part of the societal context, encompassing many different social
and demographic groups. According to Bordalo et al.(2016), there are three broad …

Este estudio analizó los códigos de dadvertising asociados a la equidad de género. El
dadvertising es un tipo de publicidad paternal que promueve representaciones cercanas y …

Abstract [eng] Stereotypes are an integral part of the societal context, encompassing many
different social and demographic groups. According to Bordalo et al.(2016), there are three …