Social media branding strategies for higher education: Comparing Facebook pages and web sites

A Peruta, W Ryan, R Engelsman - International Journal of …, 2013 - search.proquest.com
In terms of innovation and adoption of technology, higher education is not known to be at the
forefront. At a time when universities are facing increasing competition, social media is seen …

Social media and the transformation of brand communication

W Ryan, A Peruta, S Chouman - … on Making Sense of Converging Media, 2013 - dl.acm.org
In this paper, we examine the ways brands communicate via social media. Using a content
analysis, we analyzed 44 of the world's largest brands according to Interbrand to discover …

Uses and effects of companies' Facebook pages among Jordanian users

AAH Elananza… - Journal of Arab & Muslim …, 2016 - intellectdiscover.com
This study attempts to investigate the uses and effects of companies' Facebook pages
among Jordanian users and examine the relationships with uses, reasons for use …

[Књига][B] Effects of organization-level Internet governance: a mixed-method case study approach to social media governance

BA Brooks - 2015 - search.proquest.com
As more and more people utilize mobile devices, wearable technology, and other Internet
protocol (IP) based communication systems, the effects of Internet governance on individual …

Nutzung von Social Media Plattformen durch Schweizer KMU-Eigene Profile und erzielte Reichweiten

M Beier, S Früh - 2020 - econstor.eu
Dieser Forschungsbericht beschreibt die Nutzung von Social Media Plattformen (Facebook,
Twitter, Instagram, LinkedIn, XING, YouTube) durch kleine und mittelgroße Unternehmen …

The Role of Image Sharing and User's Interactions on Social Media to Promote Handloom Fashion Industry

NH Ruma, MS Mahmood, E Kim - … 2019–Late Breaking Posters: 21st HCI …, 2019 - Springer
Handloom industry has a rich history in Bangladesh and almost all regular clothes used to
make in local handloom manufacture. However, these manufacturers have declined due to …

Article implace means journal impact

UD Reips, U Matzat - International Journal of Internet Science, 2013 - research.tue.nl
These days there is a lot of misunderstanding of scientometrics and we often see a
confusion of the research with its indicators. Science ministries and university administrators …

Swiss SMEs on Social Media Platforms: Own Profiles and Generated Reach

M Beier, S Früh - Available at SSRN 3738710, 2020 - papers.ssrn.com
This research report describes the use of social media platforms by Swiss SMEs (small and
medium-sized enterprises). For this purpose, numbers on own profiles (social media …