Factors influencing consumer behavior toward green products: A systematic literature review
In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …
history. Hence, we are living in times in which the topic of environmental protection is a …
The effect of social media influencers' characteristics on consumer intention and attitude toward Keto products purchase intention
Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …
by businesses to influence consumers' intention and attitude. This study explores this …
Building value co-creation with social media marketing, brand trust, and brand loyalty
Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …
media. Despite its importance, scholars have not adequately explored the role of social …
Determining influences of information irrelevance, information overload and communication overload on WeChat discontinuance intention: The moderating role of …
H Pang, Y Ruan - Journal of Retailing and Consumer Services, 2023 - Elsevier
Owing to the combined advancement of network technologies and smartphone equipments,
WeChat has become particularly ubiquitous, affording younger generations with multifarious …
WeChat has become particularly ubiquitous, affording younger generations with multifarious …
Achieving green product and process innovation through green leadership and creative engagement in manufacturing
Purpose The aims of this study were three-fold: to determine the impact of green
transformational leadership on creative process engagement, green product innovation and …
transformational leadership on creative process engagement, green product innovation and …
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable
Social media emerged as a primary source of information among young users, but its severe
effect on mental state due to information overload, still an area of concern for the …
effect on mental state due to information overload, still an area of concern for the …
Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior
Building on the service dominant logic, this study explores the effect of online and offline
channel interactivity on consumers' value co-creation behavior (VCB), the mediating effect of …
channel interactivity on consumers' value co-creation behavior (VCB), the mediating effect of …
Social media celebrities and new world order. What drives purchasing behavior among social media followers?
Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
[PDF][PDF] Exploring Digital Learning Opportunities and Challenges in Higher Education Institutes: Stakeholder Analysis on the Use of Social Media for Effective …
The use of social media (SM) platforms in higher education has seen significant growth
since the global pandemic disrupted traditional learning methods and forced stakeholders to …
since the global pandemic disrupted traditional learning methods and forced stakeholders to …
Green consumption behaviour among generation Z college students in China: the moderating role of government support
Purpose Green consumption behaviour (GCB) has been advocated to mitigate the
environmental consequences of traditional consumption patterns. Besides the current …
environmental consequences of traditional consumption patterns. Besides the current …