The application of machine learning techniques in the field of tourism is experiencing a
remarkable growth, as they allow to propose efficient solutions to problems present in this …

Tourists' images of destinations posted on online travel agency (OTA) platforms are
important information sources for potential tourists to perceive and construct destination …

Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. Drawing from the perspective of …

Purpose This study aims to explore the role of social media visual posts (known as
foodstagramming) on restaurant visit intention. Drawing on the heuristic–systematic model …

On social media, brand-generated photos enable firms to communicate information about
their products. The present research investigates the effect of social presence cues in …

The relationship between online review types and their outcomes is dynamic. However, it
remains unclear how the influence of the three prominent kinds of online reviews (ratings …

This study aims to investigate the role of trust and website conversion in consumer
responses to green product purchasing, with a new perspective through the lens of …

Despite the importance of visual images in persuasion, visual effects have not gained
needed attention in restaurant startup fundraising literature. Drawing on signaling theory …

Due to the intangible nature of tourism products, successful destination marketing depends
on whether visual materials can evoke tourists' vivid fantasies of their future travel …

The fit information of multi-modal user-generated content has its unique value but is
understudied. This study investigated how the fit between photos and text within a hotel …