A systematic literature review and bibliometric analysis based on member subscription services in retailing
As consumers' willingness to experience member subscription services has been
increasing, merchants are launching membership programs to boost retention and draw in …
increasing, merchants are launching membership programs to boost retention and draw in …
Impact of loyalty program investment on firm performance: Seasonal products with strategic customers
W Gu, X Luan, Y Song, W Liu, K Guo, BW Gao - Journal of Hospitality and Tourism Insights, 2024 - emerald.com
Purpose The conventional customer lifecycle fails to acknowledge the “slee**” stage
between regular patronage and churn, particularly prevalent in the hospitality industry. This …
between regular patronage and churn, particularly prevalent in the hospitality industry. This …
Stress and fresh-start mindsets promote repatronage intention in loyalty programs
The present research proposes and tests a conceptual model of the effects of mindsets
(stress-based vs. fresh-start-based) on the relationship between compensations (discount …
(stress-based vs. fresh-start-based) on the relationship between compensations (discount …
Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
R Montoya, C Flores - Marketing Letters, 2019 - Springer
While many studies have investigated consumer purchase behavior in reward programs, a
better understanding of customer redemption behavior is lacking, particularly when …
better understanding of customer redemption behavior is lacking, particularly when …
The concept of near money in loyalty programmes
Loyalty reward schemes often have their own currency, for example, frequent flyer miles,
which is a form of near money or quasi money. In a variation of earlier work by Snelders et …
which is a form of near money or quasi money. In a variation of earlier work by Snelders et …
Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers
International customers are increasingly exposed to dynamic currency conversion, that is,
the option during checkout to proceed with a transaction in the home currency instead of a …
the option during checkout to proceed with a transaction in the home currency instead of a …
When signal swamps substance: the effects of multi-unit discount's positive and negative cues on sales
Purpose Multi-unit discounts (MUDs, eg “3 for 4”)typicallyincreasesalesrelativetootherdiscou…
.ThisstudydemonstratesthevalueofMUDsbys…-unitprice/quantitysignalsarepotentenoughtomatchan …
.ThisstudydemonstratesthevalueofMUDsbys…-unitprice/quantitysignalsarepotentenoughtomatchan …