Corporate identity has received significant attention from both academics and practitioners
in the last 25 years. Despite many articles written in this area a definitive construct of …

Describes the initiation and development of a corporate identity/visual identity programme,
using a major UK university as a case study. Concludes that assessing a visual identity can …

How does CSR enhance the financial performance of SMEs? The mediating role of firm
reputation Page 1 Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rero20 …

Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate
identity and corporate marketing. However, the fog surrounding the area has a silver lining …

Both practitioners and academics alike have directed increasing attention to the field of
corporate identity. Despite significant contributions in the last several years towards …

Purpose–This paper investigates what organisations perceive as the essential components
of corporate identity concept and their contents. It proposes an operational definition of …

During the 1990s design, too, was swept up by globalization as it took rapid hold on the Asia–
Europe–America axis. Asian corporations from Japan and Taiwan recognized very early on …

Purpose–This paper analyses the strategic intent behind the University of Warwick's
corporate identity (CI) programme by using the four components of the corporate identity …

Management plays a key role in the development and maintenance of corporate identity,
including paying particular attention to the internal and controllable aspects of the process …

The last decade has witnessed a surge of interest from marketing scholars and
organizational behaviorists in two distinct but inextricably linked areas. While marketers …