Dynamic capabilities and MNE global strategy: A systematic literature review‐based novel conceptual framework
CN Pitelis, DJ Teece, H Yang - Journal of Management Studies, 2024 - Wiley Online Library
Global strategy cannot be fully understood without consideration of dynamic capabilities
(DCs). This is because the three key constituents of DCs–the sensing and seizing of …
(DCs). This is because the three key constituents of DCs–the sensing and seizing of …
Marketing innovation: a systematic review
This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …
implementation of new marketing practices involving significant changes in the design …
Customer experience management: toward implementing an evolving marketing concept
Although research continues to debate the future of the marketing concept, practitioners
have taken the lead, appraising customer experience management (CEM) as one of the …
have taken the lead, appraising customer experience management (CEM) as one of the …
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …
has proliferated in recent years. In parallel, the macro-foundational theory of service …
International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
International new ventures (INVs) contend with environmental dynamism in global markets,
compelling firms to enhance their innovation and marketing capabilities. While the INV …
compelling firms to enhance their innovation and marketing capabilities. While the INV …
[HTML][HTML] The influence of Business Intelligence capacity, network learning and innovativeness on startups performance
This paper proposes a model to investigate the direct effects of Business Intelligence (BI) on
performance, and the indirect effects, through network learning (NL) and innovativeness …
performance, and the indirect effects, through network learning (NL) and innovativeness …
[HTML][HTML] Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective
The age of digitisation has resulted in an explosion of studies investigating the benefits of
Big Data Analytics (BDA) as a means to enhance competitive advantage in organisations …
Big Data Analytics (BDA) as a means to enhance competitive advantage in organisations …
The Business Intelligence impact on the financial performance of start-ups
Z Huang, KS Savita, J Zhong-jie - Information Processing & Management, 2022 - Elsevier
Business Intelligence goal is to investigate, integrate and logically collect and
multidimensional analysis of data from varied customer information sources, environment …
multidimensional analysis of data from varied customer information sources, environment …
Lean manufacturing systems in the area of Industry 4.0: A lean automation plan of AGVs/IoT integration
IP Vlachos, RM Pascazzi, G Zobolas… - … planning & control, 2023 - Taylor & Francis
Industry 4.0 represents a new industrial paradigm ignited by disruptive technologies that can
transform manufacturing into a cyber-physical system that integrates products, people and …
transform manufacturing into a cyber-physical system that integrates products, people and …
Firm performance among internationalized SMEs: The interplay of market orientation, marketing capability and digitalization
The ability to internationalize has become a competitive necessity for many firms, and one
important for survival and growth in the era of globalization. At the same time, digitalization is …
important for survival and growth in the era of globalization. At the same time, digitalization is …