How blockchain technology can benefit marketing: Six pending research areas

A Rejeb, JG Keogh, H Treiblmaier - Frontiers in blockchain, 2020‏ - frontiersin.org
The proliferation of sophisticated e-commerce platforms coupled with mobile applications
has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational …

Thinking about relationship marketing: where are we now?

S Rao, C Perry - Journal of Business & Industrial Marketing, 2002‏ - emerald.com
Relationship marketing (RM) has emerged as a new marketing idea for many firms in
Western countries. The aim of this paper is to review the evolution of RM ideas. Definitional …

Online relationship marketing and customer loyalty: a signaling theory perspective

SL Boateng - International journal of bank marketing, 2019‏ - emerald.com
Purpose Online technologies have, in recent times, revolutionized the process of
relationship building between firms and their customers. Nonetheless, there is a limited …

The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word‐of‐mouth

LY Lin, CY Lu - Tourism review, 2010‏ - emerald.com
Purpose–The main purpose of this study is to investigate the influence of corporate image
and relationship marketing on trust, the impact of trust on consumer purchase intention, and …

Understanding IT-enabled interactivity in contemporary marketing

N Coviello, R Milley, B Marcolin - Journal of interactive marketing, 2001‏ - Elsevier
The past decade has witnessed the emergence of a new phenomenon in marketing practice
and research in terms of the rapid and widespread diffusion of information technology. Of …

Internet disclosure by nonprofit organizations: Empirical evidence of nongovernmental organizations for development in Spain

JL Gandía - Nonprofit and voluntary sector quarterly, 2011‏ - journals.sagepub.com
This article examines the relevance of technology, and particularly the Internet, for the
improvement of accountability and transparency in nonprofit organizations. The novelty of …

Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships

S Rao, C Perry - Qualitative market research: An international journal, 2003‏ - emerald.com
This research used the somewhat new methodology of convergent interviews to develop a
conceptual framework about relationship constructs in an Internet environment. More …

Determinants of web site information by Spanish city councils

JL Gandía, MC Archidona - Online Information Review, 2008‏ - emerald.com
Determinants of web site information by Spanish city councils | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

A study of supply chain management practice in UK industrial SMEs

M Quayle - Supply Chain Management: An International Journal, 2003‏ - emerald.com
This paper provides the outcomes of a supply chain management (SCM) practice survey
designed to identify current trends in UK industrial small‐to medium‐sized enterprises. The …

An exploratory comparison of electronic commerce adoption in large and small enterprises

EM Daniel, DJ Grimshaw - Journal of Information Technology, 2002‏ - Springer
This study compares the reasons why small and large companies are adopting electronic
commerce (e-commerce) and compares the benefits realized from the adoption of e …