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How blockchain technology can benefit marketing: Six pending research areas
The proliferation of sophisticated e-commerce platforms coupled with mobile applications
has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational …
has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational …
Thinking about relationship marketing: where are we now?
Relationship marketing (RM) has emerged as a new marketing idea for many firms in
Western countries. The aim of this paper is to review the evolution of RM ideas. Definitional …
Western countries. The aim of this paper is to review the evolution of RM ideas. Definitional …
Online relationship marketing and customer loyalty: a signaling theory perspective
Purpose Online technologies have, in recent times, revolutionized the process of
relationship building between firms and their customers. Nonetheless, there is a limited …
relationship building between firms and their customers. Nonetheless, there is a limited …
The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word‐of‐mouth
LY Lin, CY Lu - Tourism review, 2010 - emerald.com
Purpose–The main purpose of this study is to investigate the influence of corporate image
and relationship marketing on trust, the impact of trust on consumer purchase intention, and …
and relationship marketing on trust, the impact of trust on consumer purchase intention, and …
Understanding IT-enabled interactivity in contemporary marketing
The past decade has witnessed the emergence of a new phenomenon in marketing practice
and research in terms of the rapid and widespread diffusion of information technology. Of …
and research in terms of the rapid and widespread diffusion of information technology. Of …
Internet disclosure by nonprofit organizations: Empirical evidence of nongovernmental organizations for development in Spain
This article examines the relevance of technology, and particularly the Internet, for the
improvement of accountability and transparency in nonprofit organizations. The novelty of …
improvement of accountability and transparency in nonprofit organizations. The novelty of …
Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships
This research used the somewhat new methodology of convergent interviews to develop a
conceptual framework about relationship constructs in an Internet environment. More …
conceptual framework about relationship constructs in an Internet environment. More …
Determinants of web site information by Spanish city councils
Determinants of web site information by Spanish city councils | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …
journals Case studies Expert Briefings Open Access Publish with us Advanced search …
A study of supply chain management practice in UK industrial SMEs
M Quayle - Supply Chain Management: An International Journal, 2003 - emerald.com
This paper provides the outcomes of a supply chain management (SCM) practice survey
designed to identify current trends in UK industrial small‐to medium‐sized enterprises. The …
designed to identify current trends in UK industrial small‐to medium‐sized enterprises. The …
An exploratory comparison of electronic commerce adoption in large and small enterprises
This study compares the reasons why small and large companies are adopting electronic
commerce (e-commerce) and compares the benefits realized from the adoption of e …
commerce (e-commerce) and compares the benefits realized from the adoption of e …