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International market selection and segmentation: perspectives and challenges
N Papadopoulos, O Martín Martín - International marketing review, 2011 - emerald.com
Purpose–This paper has two overall goals. The first is to serve as a broad overview of the
literature on the subject theme, with three main objectives in mind: to highlight the …
literature on the subject theme, with three main objectives in mind: to highlight the …
[HTML][HTML] International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research …
B Francioni, OM Martín - Journal of International Management, 2024 - Elsevier
Abstract International Market Selection (IMS) is a strategic and complex decision by which
firms choose the markets in which to be present. Despite the undisputed academic and …
firms choose the markets in which to be present. Despite the undisputed academic and …
Map** world cultures: Cluster formation, sources and implications
S Ronen, O Shenkar - Journal of International Business Studies, 2013 - Springer
This paper extends and builds on Ronen and Shenkar's synthesized cultural clustering of
countries based on similarity and dissimilarity in work-related attitudes. The new map uses …
countries based on similarity and dissimilarity in work-related attitudes. The new map uses …
Market selection for international expansion: Assessing opportunities in emerging markets
S Sakarya, M Eckman, KH Hyllegard - International Marketing Review, 2007 - emerald.com
Purpose–Traditional market selection analysis relies on purely macroeconomic and political
factors and fails to account for an emerging market's dynamism and future potential. The …
factors and fails to account for an emerging market's dynamism and future potential. The …
Political risk analysis of foreign direct investment into the energy sector of develo** countries
Sustainable development is now a global pursuit, encompassing economic, social, and
environmental dimensions. Energy figures as a primary driver of the economy and thus for …
environmental dimensions. Energy figures as a primary driver of the economy and thus for …
International market selection and segmentation: A two‐stage model
C Gaston‐Breton, O Martín Martín - International Marketing Review, 2011 - emerald.com
Purpose–The purpose of this paper is to present a two‐stage international market selection
and segmentation model addressed to help decision makers such as foreign institutions and …
and segmentation model addressed to help decision makers such as foreign institutions and …
Examining the economic growth and the middle-income trap from the perspective of the middle class
A Ozturk - International Business Review, 2016 - Elsevier
In recent decades, while some countries have been growing consistently, others were not
able to keep high growth rates and got stuck in the “middle-income trap.” This study aims to …
able to keep high growth rates and got stuck in the “middle-income trap.” This study aims to …
Delineating foreign market potential: A tool for international market selection
A Ozturk, E Joiner, ST Cavusgil - … International Business Review, 2015 - Wiley Online Library
International expansion is becoming more imperative in today's marketplace. However,
determining which markets best suit a specific company is not a straightforward task. This …
determining which markets best suit a specific company is not a straightforward task. This …
Country-risk measurement and analysis: A new conceptualization and managerial tool
CL Brown, ST Cavusgil, AW Lord - International Business Review, 2015 - Elsevier
Country risk analysis has been a topic of investigation for decades, often focused on
forecasting the risks to business profitability and assets when investing in a country. While …
forecasting the risks to business profitability and assets when investing in a country. While …
Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI
R Drogendijk, OM Martín - International Business Review, 2015 - Elsevier
We investigate how distance and different dimensions of distance between countries explain
the outward FDI of firms according to distinct home country contexts. We identify three …
the outward FDI of firms according to distinct home country contexts. We identify three …