Instagram is a leading social network for information sharing and communication. Rigorous
studies are missing that leverage bibliometric techniques to comprehensively portray the …

As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …

This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …

In today's environment of the rapid rise of artificial intelligence (AI), debate continues about
whether it has beneficial effects on economic development. However, there is only a …

This article systematically reviews the literature (313 articles) on language and
communication in international students' cross-cultural adaptation in institutions of higher …

The discussion of “whether it pays to be green” is ongoing. This review does not intend to
solve the debate, rather it soothes it by contributing to the concept of “when it pays to be …

Green energy has received extensive attention worldwide for its outstanding contributions to
fighting environmental damage. However, in recent years, there have been indications that …

In the last years, research on reshoring has gained momentum and experienced rapid
development. Relying on bibliometric and content analyses of 135 articles from the Web of …

The prominence of livestreaming within the business sector has been on the rise, yielding a
transformative impact on the retailing and service landscape. Livestreaming has evolved …

This article presents a systematic literature review (SLR) of empirical studies concerning
Artificial Intelligence (AI) in the field of Supply Chain Management (SCM). Over the past …