[HTML][HTML] Are black Friday deals worth it? Mining Twitter users' sentiment and behavior response

JR Saura, A Reyes-Menendez… - Journal of Open …, 2019 - Elsevier
ABSTRACT The Black Friday event has become a global opportunity for marketing and
companies' strategies aimed at increasing sales. The present study aims to understand …

Conflicting consumer cultures, shop** rituals, and the challenges of measuring consumer-based brand equity

M Hajdas, J Radomska, A Szpulak… - Journal of marketing …, 2023 - Taylor & Francis
Despite the increasing social perspective in branding research, accompanied by more firms
creating brands including environmental issues, no studies so far have investigated whether …

Black Friday vs. green Friday: A comparative sentiment analysis of spanish social media users' perceptions

M Girotto, AMA Irurita, MLS Moro - Digital Marketing & eCommerce …, 2023 - Springer
The main objective of this study was to assess the marketing practices of companies related
to Black Friday and Green Friday 2022 events in the Spanish market. This assessment was …

Check for updates Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users' Perceptions

M Girotto, AMA Irurita, MLS Moro - Advances in Digital Marketing …, 2023 - books.google.com
The main objective of this study was to assess the marketing practices of companies related
to Black Friday and Green Friday 2022 events in the Spanish market. This assessment was …

BLACK FRIDAY MARKETING STRATEGY AND CONSUMER LOYALTY CASE STUDY OF ONLINE SHOPPERS IN NIGERIA

OC CHIDIADI - International Journal of Marketing Management, 2023 - ijmm.in
This study reviews Black Friday marketing as a potent promotional strategy in boosting and
increasing sales and particularly, as it affects consumer loyalty amongst online shoppers in …

Impactos da estratégia promocional black friday na propensão de comprar dos consumidores no consumo de final de ano

AAC Guerra - 2021 - teses.usp.br
A Black Friday (BF) é uma estratégia promocional do varejo que acontece no final do mês
de novembro com contexto único em relação à outras liquidações, com a conotação de …