Despite being recognized as a global entertainment phenomenon, the nature of esports has
been a subject of ongoing debate due to its content attributes and the controversial impact it …

Purpose This study aimed to identify subgroups of esports players based on their gaming
behavior patterns across game genres and compare self-efficacy, social efficacy, loneliness …

Purpose Despite fast developments in esports sponsorship, limited research exists in the
area of sponsorship evaluation in the esports context. The purpose of the present study was …

This quantitative study featuring a representative sample from four Canadian regions (n=
1,011) investigates the impact of fandom and gender on 12 consumption behaviors …

Purpose This study aimed to investigate the ecological validity of sponsorship effectiveness
by examining the visual attention paid to sponsorship at a live sporting event and the …

Sport management programs continue to expand and be a popular major in institutions of
higher education. The aim of this article is to share the contributions made by National …

Considering that the sponsorship relations between brands and sports clubs are based on a
win-win model, it is inevitable for the parties to consider some variables based on their target …

As sport communication has become an increasingly legitimate and critical area of
academic inquiry, the body of research and the methods used to investigate it have grown in …

This research explored the relationship between cybersecurity concepts and initiatives'
effectiveness, impact, and readiness to support American individuals working in Technology …

Experimental research seeks to establish causal relationships between variables that are
manipulated (independent, treatment, or intervention variables) and those that are …