Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

Abstract Since the New Public Management movement began, public and nonprofit
organizations have been adopting and adapting businesslike practices, including branding …

Through social media, public officials share information with the people they serve. Related
scholarship has centered on open government goals such as transparency, participation …

Purpose–Place marketing approaches are increasingly employed by public authorities
competing to attract capital. While a growing number of studies have provided valuable …

Contrary to the traditional understanding of place branding inspired by product, service and
corporation branding, the present paper adopts place branding interdisciplinary literature in …

Examines how cities of various sizes on both sides of the Atlantic Ocean are making
walkability improvements a part of their overall urban revitalization strategy. Walkable …

Starting with a public relations pioneer's maxim to “listen to stakeholders,” many
contemporary scholars have emphasized listening as the key to the inclusion of …

Public relations in public administration has sometimes been underutilized by practitioners
because it has, at times, been criticized by politicians as propaganda. This chapter …

While cities gain international momentum, they increasingly connect to innovate and learn
from each other. The attraction of attention and resources lies beneath the economic …

Now in its third edition, Encyclopedia of Public Administration and Public Policy remains the
definitive source for article-length presentations spanning the fields of public administration …