Simultaneous or sequential? Search strategies in the US auto insurance industry
E Honka, P Chintagunta - Marketing Science, 2017 - pubsonline.informs.org
We study the identification of the search method consumers use when resolving uncertainty
in the prices of alternatives. We show that the search method—simultaneous or sequential …
in the prices of alternatives. We show that the search method—simultaneous or sequential …
[PDF][PDF] The impact of innovation and social interactions on product usage
P Albuquerque, Y Nevskaya - working paper, 2015 - temp.uefiscdi.ro
We investigate the motivations behind product usage in categories characterized by
frequent product updates and social interactions between users. The proposed approach …
frequent product updates and social interactions between users. The proposed approach …