Digital marketing has been on the epicentre of many researches. However, there is the need
to make clear which are the current trends of the Digital Marketing Strategies regarding …

The social media influencer industry's rapid development offers the tourism field
unprecedented opportunities to engage and communicate with travelers. This research …

Purpose This research focuses firstly on the impact of Social Media Influencer Marketing
(SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the …

ABSTRACT PURPOSE: Social tourism entrepreneurship is an important topic as it can
resolve several social issues and generate sustainable community development. This …

The hospitality sector is a fragile sector. This means that it is very fragile when a crises hits,
such as political, environmental, and financial crises. The operation of hotels relies a lot on …

Mykonos Island is one of the most well-known tourist summer destinations. Every year,
especially during the summer period, Mykonos hosts a plethora of tourists that arrive from …

Kalymnos Island is located in the Dodecanese island complex in the South Eastern Aegean
Sea. It is world-wide known for its sponge fishing. In recent years, Kalymnos has been …

During the past years, e-HRM has been develo**. Due to the rapid growth of technology
and the Internet, managers should update their traditional HRM techniques with modern …

Digital tourism is becoming increasingly relevant due to global technologicalinnovations and
consumer behavior changes. Adaptation to the new realities caused bydigital transformation …

Increasing environmental awareness has led to a rise in sustainable travel influencers
promoting eco-friendly travel options, but research on their effectiveness in encouraging …