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Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda
C Suraña‐Sánchez… - International Journal of …, 2024 - Wiley Online Library
This study, through a bibliometric analysis, aims to provide increased knowledge of the
evolution and effects of artificial intelligence over the last 30 years in customer engagement …
evolution and effects of artificial intelligence over the last 30 years in customer engagement …
Why do retail customers adopt artificial intelligence (AI) based autonomous decision-making systems?
Advancements in Artificial Intelligence (AI) have led to the development of autonomous
decision-making processes, allowing customers to delegate decisions and tasks. Such …
decision-making processes, allowing customers to delegate decisions and tasks. Such …
Building e-trust and e-retention in online shop**: the role of website design, reliability and perceived ease of use
Building e-trust and e-retention in online shop**: the role of website design, reliability and
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …
Artificial intelligence applied to potential assessment and talent identification in an organisational context
Our study provides valuable insights into the relationship between artificial intelligence (AI)
and Human Resource Management (HRM). We have minimised bias and ensured reliable …
and Human Resource Management (HRM). We have minimised bias and ensured reliable …
AI concierge in the customer journey: what is it and how can it add value to the customer?
Purpose An AI concierge is a technologically advanced, intelligent and personalized
assistant that is designated to an individual customer, proactively taking care of that …
assistant that is designated to an individual customer, proactively taking care of that …
Using chatbots in e-retailing–how to mitigate perceived risk and enhance the flow experience
Purpose Chatbots represent an undeniable player between online retailers and customers
as they boost operational efficiency and bring cost savings to businesses while offering …
as they boost operational efficiency and bring cost savings to businesses while offering …
[PDF][PDF] Real-time data analytics in retail: A review of USA and global practices
Real-time data analytics has emerged as a pivotal tool in the retail sector, revolutionizing
decision-making processes and operational strategies. This study delves into the extensive …
decision-making processes and operational strategies. This study delves into the extensive …
AI-enabled marketing solutions in Marketing Decision making: AI application in different stages of marketing process
The digital transformation led by disruptive technologies can help organizations address
numerous challenges and deliver better customer value through innovative technologies in …
numerous challenges and deliver better customer value through innovative technologies in …
How do customers react to technology in the hospitality and tourism industry?
Growing scientific attention to technology has led to new guidelines for comprehending
consumers' experiences with the technology. Understanding the relationship between …
consumers' experiences with the technology. Understanding the relationship between …