Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
Real-time data analytics in retail: A review of USA and global practices
Real-time data analytics has emerged as a pivotal tool in the retail sector, revolutionizing
decision-making processes and operational strategies. This study delves into the extensive …
decision-making processes and operational strategies. This study delves into the extensive …
Building e-trust and e-retention in online shop**: the role of website design, reliability and perceived ease of use
Building e-trust and e-retention in online shop**: the role of website design, reliability and
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …
Artificial intelligence applied to potential assessment and talent identification in an organisational context
Our study provides valuable insights into the relationship between artificial intelligence (AI)
and Human Resource Management (HRM). We have minimised bias and ensured reliable …
and Human Resource Management (HRM). We have minimised bias and ensured reliable …
Using chatbots in e-retailing–how to mitigate perceived risk and enhance the flow experience
Purpose Chatbots represent an undeniable player between online retailers and customers
as they boost operational efficiency and bring cost savings to businesses while offering …
as they boost operational efficiency and bring cost savings to businesses while offering …
Why do SMEs adopt artificial intelligence-based chatbots?
Developments in artificial intelligence (AI) have led to the emergence of new technologies
offering unique business opportunities. This article examines the factors influencing AI …
offering unique business opportunities. This article examines the factors influencing AI …
How do customers react to technology in the hospitality and tourism industry?
Growing scientific attention to technology has led to new guidelines for comprehending
consumers' experiences with the technology. Understanding the relationship between …
consumers' experiences with the technology. Understanding the relationship between …
Human vs robot baristas during the COVID-19 pandemic: effects of masks and vaccines on perceived safety and visit intention
Purpose This study aims to compare the effect of barista type (human vs robot) on perceived
safety and examine the role of two moderators (mask-wearing and coronavirus vaccination) …
safety and examine the role of two moderators (mask-wearing and coronavirus vaccination) …
AI-enabled marketing solutions in Marketing Decision making: AI application in different stages of marketing process
N Ljepava - TEM Journal, 2022 - ceeol.com
The digital transformation led by disruptive technologies can help organizations address
numerous challenges and deliver better customer value through innovative technologies in …
numerous challenges and deliver better customer value through innovative technologies in …
Alexa, it is cree** over me–Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Y Mou, X Meng - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose With the upgrade of natural language interaction technology, the simulation
extension of intelligent voice assistants (IVAs) and the uncertainty of products and services …
extension of intelligent voice assistants (IVAs) and the uncertainty of products and services …