The paper investigated the usage of mobile technology in marketing academic libraries in
develo** countries. The main purpose, apart from awareness, is to look at how …

The way information is gathered, stored, organized, processed, and consumed has changed
dramatically in every aspect of life since the advent of information and communication …

For years now, the utilisation of libraries services and resources in the academic libraries of
develo** countries has remained low. The present study examined the competencies …

This study is designed to investigate marketing techniques for promoting library services and
resource in Mustapha Abba Library, Federal College of Education Yola. The study employed …

Over the years libraries have enjoyed positive and excellent relation with clientele. The new
Internet setting and technical upgrading have made libraries to reorder and get used to …

This research study describes and scrutinizes the importance of digital marketing in
academic libraries. Now a day's libraries are needed to escalate their presence in the digital …

This paper sought to understand the strategies for marketing library offerings in selected
academic libraries in Ghana. Through a qualitative research approach, this study used a …

This paper is based on the strategies for marketing the library resources and services.
Marketing of library information resources and services is creating an enabling environment …

Mzuzu University provides various electronic library services or e-library services to its
users. However, little is known regarding the specific use of e-library services by Mzuzu …

The paper examined the strategies used for marketing of information resources and services
in medical libraries of public universities in the North-western geopolitical zone of Nigeria …