In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

A growing body of experimental research now demonstrates that neurologically normal
individuals associate different taste qualities with design features such as curvature …

This research examines how consumers' intentions to purchase food change depending on
the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three …

Transparency in product packaging is appearing more frequently in the food/drink
marketplace. That said, relatively little is known about the impact of seeing the food/drink …

Highlights•Literature on the effects of packaging imagery on consumer perception is
summarized.•Consumers infer meaning from packaging imagery, thus sha** their …

Obesity continues to be a global issue. In recent years, researchers have started to question
the role of our novel yet ubiquitous use of digital media in the development of obesity. With …

Larger food packages are often preferred by consumers because they are associated with a
decrease in per unit costs and therefore may lead to monetary savings. In this research, we …

Objective: Consistent with behavioral economic models that emphasize the context-
dependance of behavioral choice, choice architecture strategies change the environmental …

A study designed to investigate the ability of individuals to differentiate between AI-
generated and authentic food images, as well as the impact of disclosing this information on …

With its origin-centric value proposition, the specialty coffee industry seeks to educate
consumers about the value of the origin of coffee and how the relationship with farmers …