Competition and consumer behavior in the context of the digital economy

EM Vatamanescu, BG Nistoreanu, A Mitan - Amfiteatru Economic, 2017 - ceeol.com
The current paper aims to investigate the relation between competition and online
purchasing decision-making, integrating consumer protection awareness and the …

[HTML][HTML] Sustainable entrepreneurship in SMEs: A business performance perspective

P Soto-Acosta, DM Cismaru, EM Vătămănescu… - Sustainability, 2016 - mdpi.com
Assuming that sustainable entrepreneurship leads to business performance, the present
paper intends to investigate the standpoints of SMEs (small and medium-sized enterprises) …

Consumer empowerment in the digital economy: Availing sustainable purchasing decisions

P Gazzola, G Colombo, R Pezzetti, L Nicolescu - Sustainability, 2017 - mdpi.com
The advent of the digital economy and, implicitly, of competition in the online marketplace
has triggered new challenges in terms of consumer protection approaches. Online …

Students' perception on develo** conceptual generic skills for business: a knowledge-based approach

C Bratianu, EM Vatamanescu - VINE Journal of Information and …, 2017 - emerald.com
Purpose The classical approach of teaching and learning mostly based on knowledge
transfer is questionable as knowledge life cycle is shortening and new type of jobs appear …

Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM

AG Andrei, A Zait, EM Vătămănescu… - Industrial Management & …, 2017 - emerald.com
Purpose Emerged from a theoretical contradiction, the purpose of this paper is to investigate
whether perceptions and behaviors toward new brands depend on the priority assigned to …

[PDF][PDF] Connecting the dots: Exploring the knowledge-based antecedents of SMEs' profitability and development via international ventures

AG Andrei, VM Dincă, A Mitan… - Management & …, 2021 - sciendo.com
As shifts occur on the global market and business models adapt to a dynamic environment,
the process of business internationalization, as performed by small and medium-sized …

[PDF][PDF] SUSTAINABILITY IN RELATIONSHIP MARKETING: AN EXPLORATORY MODEL FOR THE INDUSTRIAL FIELD.

T Păduraru, EM Vătămănescu, AG Andrei… - Environmental …, 2016 - researchgate.net
The present paper proposes a new perspective on relationship marketing in international
businesses, advancing a multidimensional model, further referred to as CRMS model (the …

Modeling socially responsible consumption and the need for uniqueness: A PLS-SEM approach

AG Andrei, P Gazzola, A Zbuchea, VA Alexandru - Kybernetes, 2017 - emerald.com
Purpose The purpose of the present study is intended to fill a research gap, by advancing a
conceptual model which brings novel insights on the relationships between socially …

Investigating the online social network development through the Five Cs Model of Similarity: The Facebook case

EM Vătămănescu, AG Andrei, F Pinzaru - Information Technology & …, 2018 - emerald.com
Purpose The purpose of this paper is to explore the influence of five dimensions of similarity
(ie condition similarity, context similarity, catalyst similarity, consequence similarity and …

INVESTIGATING SMES SUSTAINABILITY WITH PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELLING.

EM Vatamanescu, F Pinzaru… - … in Business & …, 2016 - search.ebscohost.com
The present paper addresses the sustainability configuration within small and medium-sized
enterprises (SMEs), focusing on several key standpoints: their exigence for innovation and …