Technology acceptance of information systems has been investigated widely in both
empirical and meta-studies of different contexts. Yet, in the case of technology acceptance …

Purpose This systematic review aims to comprehensively explore the existing literature on
the use of corporate communication within the realm of social media. Design/methodology …

This study was commenced in order to examine the impact that both perceived usefulness
and perceived ease-of-use had toward consumers' loyalty within the computer industry in …

Purpose This study aims to deepen the current understanding of social media advertising by
using the Ducoffe's advertising value model. The purpose of this paper is to examine the …

Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …

Purpose A comprehensive operational framework is proposed to explain young
consumers'(ie generations Y and Z) engagement with brands on social media sites (SMSs) …

The purpose of the article is to provide a comprehensive advertising model, which examines
the impact of the identified predictors such as entertainment, informativeness, irritation …

Purpose–The purpose of this paper is to develop an extended model of technology
acceptance to include behavioural beliefs (perceived usefulness and perceived ease of …

In the fashion industry, the effectiveness of influencer marketing, known as “opinion leaders,”
via Instagram remains little known to brand managers and scholars despite the frequent use …

The brand management landscape has changed due to the digital media platforms which
provide real-time interaction and high dynamism. Furthermore, the emergence of social …