Factors promoting customer citizenship behaviour are of great interest to both practitioners
and academics because customer citizenship behaviour is a notable driver of business …

This paper provides a bibliometric and Scientometric analysis of the corporate social
responsibility (CSR) in banking sector. Our study analyzes 551 articles from the Scopus …

Consumers have demonstrated new ways of engaging with fashion retailers and
experiencing their brand values. This research aims to understand better how fashion …

This research provides new insights into the link between destination social responsibility
(DSR) and resident quality of life (QOL). A conceptual model is tested based on attribution …

Service beyond the status quo: the ripple effect of corporate social responsibility and internal
marketing on employee's customer-oriented behavior | Emerald Insight Books and journals …

Purpose This study aims to analyze how corporate social responsibility (CSR) moderates
the direct effects of satisfaction, service quality and trust on consumer bank loyalty …

This study aims examining the consequences of customers' distrust toward luxury service
providers (ie attitude, trust, and willingness to pay). The mediating role of attitude and trust is …

Using a novel approach to customers' quality of life research, this study considers quality of
life, not as a customer and societal consequence of organizations' CSR activities as it is …

In the context of the COVID-19 pandemic, this study offers a contemporary look at crisis
response in higher education and demonstrates the marketing implications of universities' …

The authors introduce meta-analysis as a compelling tool for macromarketing research in an
increasingly complex and data-driven world, and share an example of its application. They …