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Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency
This research demonstrates the usefulness of the integrative model of the technology
acceptance model (TAM) and the perceived contingency model in predicting the users' …
acceptance model (TAM) and the perceived contingency model in predicting the users' …
The effects of trust and platform innovation characteristics on consumer behaviors in social commerce: A social influence perspective
L Zhao, Y Xu, X Xu - Electronic Commerce Research and Applications, 2023 - Elsevier
Social commerce is a relatively new e-commerce model that has the potential to drive
consumption growth and promote flexible social employment. However, despite its potential …
consumption growth and promote flexible social employment. However, despite its potential …
[HTML][HTML] Who captures whom–Pokémon or tourists? A perspective of the Stimulus-Organism-Response model
Since its launch in 2016, Pokémon Go has attracted huge numbers of players, causing a
boom in this game market. Although it is not as popular as before, from time to time we still …
boom in this game market. Although it is not as popular as before, from time to time we still …
Social influence in technology adoption: taking stock and moving forward
L Graf-Vlachy, K Buhtz, A König - Management Review Quarterly, 2018 - Springer
Social influence has been shown to profoundly affect human behavior in general and
technology adoption in particular. Over time, multiple definitions and measures of social …
technology adoption in particular. Over time, multiple definitions and measures of social …
Social influence and UTAUT in predicting digital immigrants' technology use
This study explored how social norms around digital immigrants' tablet adoption affect their
new technology use using expanded social influence measures, including three types of …
new technology use using expanded social influence measures, including three types of …
[HTML][HTML] Factors influencing consumers' intention to return the end of life electronic products through reverse supply chain management for reuse, repair and recycling
Resource depletion, population growth and environmental problems force companies to
collect their end of life (EOL) products for reuse, recycle and refurbishment through reverse …
collect their end of life (EOL) products for reuse, recycle and refurbishment through reverse …
Mobile communication research in communication journals from 1999 to 2014
This study examined trends and patterns of mobile communication research across 10
communication journals between 1999 and 2014 with the intent to increase knowledge …
communication journals between 1999 and 2014 with the intent to increase knowledge …
Online environmental community members' intention to participate in environmental activities: An application of the theory of planned behavior in the Chinese context
This study investigated the factors associated with online environmental community
members' intention to participate in environmental activities in the Chinese context …
members' intention to participate in environmental activities in the Chinese context …
OTT 서비스 이용자의 이용 동기가 이용만족과 지속사용의사에 미치는 영향
김대한， 박남기 - 방송통신연구, 2016 - dbpia.co.kr
본 연구는 이용과 충족 접근과 기술수용모델 및 기대충족모델을 바탕으로, OTT 서비스 이용
동기가 이용만족을 매개로 지속사용의사에 긍정적인 영향을 미치는지를 살펴보았다. 이를 위해 …
동기가 이용만족을 매개로 지속사용의사에 긍정적인 영향을 미치는지를 살펴보았다. 이를 위해 …
Why are experienced users of WeChat likely to continue using the app?
Purpose Mobile social apps permeate every facet of daily life through the pervasive use of
smartphones. Customer retention with mobile social apps has become extremely important …
smartphones. Customer retention with mobile social apps has become extremely important …